Yucca has a single mission: to reconnect metropolitan citizens with nature.
Areas: Brand design, typography
Supervision: Prof. Laura Bortoloni
Design of a multifunctional center: structures, services, naming and construction of a visual identity system.
"Yucca" is located in a large city in northern Italy.
The structure, consisting of a multi-storey building, includes indoor and outdoor gardens and welcomes a variety of spaces used for different functions.
All of the activities share a single mission which is to reconnect metropolitan citizens with nature.
The spaces include gardens, a botanical garden, a restaurant, a teahouse, a coworking and a course area.
Interior and exterior
Top floor, garden view
Teahouse in the green
Organic, gourmet, variety
Vegan and vegetarian solutions
Educational activities for children
Educational garden, laboratories, workshops
Cooking, tasting, fitness, yoga, meditation
Freelancer in the creative field
Income € 12,000
Shares a flat with roommates
Art and design;
Fitness + gym + yoga;
Physical and mental well-being.
As she shares a room with another girl:
she needs a quiet space workspace;
she might be attracted to coworking gardens for other activities on offer
Already possesses a gym subscription:
But she is unhappy with various factors (loud music, confusion, crowding).
Primary school teacher
Income € 25,000
He lives with girlfriend
Provide his students with a nature-oriented side education.
Making city children reconnect with green.
Teaching children to eat healthy and respect the environment.
Retired (former administrative employee)
Income € 18,000
She lives with her husband in an owned house
Theater, cinema, museums ...
She is looking for a place to meet up with her friends, with whom she periodically organizes tea parties:
But living with her husband in an apartment
modest in size would like a dedicated and quiet space.
The fact that the place is also frequented by children and young people is a plus for the lady, she is happy to chat with other users.
Income € 37,000
He worked in a company but decided to become a freelancer.
Since the business is going well, he is looking for a stable office:
He could be attracted to rent an office in yucca coworking for the entartainment possibilities offered after working hours.
He always eats out for work reasons:
He finds it interesting to be able to enjoy variety of healthy solutions without having to move far from the office
Grid, font, icons
(I love grids.)
All of the elements developed in the visual identity are built on a single grid.
A system of icons was built on the basis of the same grid, following three different semantic areas.
The three groups of icons identify three macro sections of the multifunctional center.
CMYK 10, 75, 55, 0
RGB 221, 100, 101
PANTONE P 57-5 C
CMYK 5, 30, 65, 0
RGB 239, 183, 110
PANTONEP 20-11 C
CMYK 50, 55, 0, 0
RGB 137, 122, 185
PANTONE P 93-4 C